Adding Emotional Tone & Style to Writing

            Within every human communication lives a mysterious element so powerful and unique that it is considered one of the greatest misunderstood human phenomena. This mysterious phenomenon has remained constant throughout the ages. It is a natural, yet instinctive circumstance that drives human behavior and influences everything we do. It is the force that’s responsible for our every action. It is through the use of emotions where our natural and instinctive state of mind is distinguished. Emotions set our reasoning and understanding for what goes on around us. Emotions are our inner guide that whispers in our ears and guides us through life.

            Imagine communication without emotions, how dull that would be. Each of us is capable of only three working vocabularies: a speaking, a writing, and a reading vocabulary. Each has its own unique storage capacity. Our vocabularies are simply created and enlarged through personal experience. Yet, our writing and reading vocabularies far exceed that of our speaking vocabularies. And by far, our reading vocabulary exceed them all.      

   

            If we consider emotions while speaking and listening, we can determine that emotions can become very confusing to understand. We transmit micro-bursts of many variations of emotions through our ever word when spoken. We also hear emotions differently than what was meant when spoken. Great confusion can arise through interpreting emotions through the spoken vocabulary. Yet, in reading and writing, emotions can be masterfully controlled so as to maintain the exact sense and tone we wish our readers to understand. This is the power that writers have over the thoughts of their readers.

            In the end, your reader’s thoughts are your only real concern; the communication method used is just the technique. It is the emotional tone of the writing that transfers the right understanding, through the words. The words are the technique, and the emotional tone is where the reader’s thoughts will be brought forward. It is here within those thoughts where clarity, transparency, memorability and action occur.  

            What are the secrets for creating writing of perfect style, tone, and emotional appeal? Well, it’s not exactly a secret, but more about being aware of a planned emphasis on achieving the desired thoughts from readers. 

            Meaningful and memorable writing that requires action will always require a plan. It is here within that plan where the essence of the writing can come to life. Let’s imagine we need to achieve a certain action from our readers based upon our writing. This writing can be a simple article or advertorial which in the end requires the reader to take action, to purchase, or to understand our products/services better. What emotion should your reader feel about that product or information after they have read what you have to say? Can that emotion support the subject material you will present? You can’t have a glowing/joyful emotion in your writing when you are describing a product such as a tornado shelter. That just wouldn’t make much sense, unless you could spin the story into a safety from danger story. The emotion must match the material, and the reader must clearly be able to relate that emotion with what you are saying.

            From start to finish, it is best to stay on tone using a single emotion with its variants. Changing up emotions within the writing is better left for fiction books, not publicity or public relations works. Keeping a single emotion running throughout the piece can easily be understood by the reader. Using many variants of an emotion is absolutely necessary. It can’t all be just about joy. There exist many variants to the emotion of joy. Emotions do not start and end at joy. A stimulus sets the stage for a progression of micro-emotions leading up to joy, surpassing, and then back down again. Let’s take a look at the emotions.

Here is a list of the 7-main emotions:

Each list consists of emotional variants from extreme to least. The main emotions are found centered (bold) within each group. Each emotion variant can also have micro variants of their own. The stimulus starts the upward action from least to most extreme.

RAGE                                                 

FURY                                                                                                 

OUTRAGED                                                                                     

ANGER                                                                                 

IRRITATED                                                                                                   

AGITATED                                                                                       

ANNOYANCE                                                                                                         

                                                                                                                                   

EMESIS                                                                      

RETCH                                                                                              

REPULSE                                                                                           

DISGUST                                                                             

DISAPPROVAL                                                                                                        

SHOCK                                                                                                         

UNCOMFORTABLE                                                                                                

                                                                                                                                   

TERROR                                                                    

HORROR                                                                                          

PAIN                                                                                     

FEAR                                                                         

ANXIETY                                                                                                      

APPREHENSION                                                                                                     

SHOCK                                                                                                         

                                                                                                                                   

AGHAST                                                                   

PERPLEXED                                                                                      

ASTOUND                                                                                                    

SURPRISE                                                                            

SHOCK                                                                                                         

STARTLED                                                                                                    

CONFUSION                                                                                                

                                                                                                                                   

MISERY                                                                                                         

GRIEF                                                                                                

DISTRESS                                                                                          

SADNESS                                                                             

WORRY                                                                                                         

INCOMPREHENSIBLE                                                                                                        

DISPLEASURE                                                                                                         

                                                                                                                                   

MALICIOUS                                                             

SNEER                                                                                                           

REJECTION                                                                                      

CONTEMPT                                                                         

JUDGEMENT                                                                                                

INVALIDATION                                                                                                      

DISSOLUTION                                                                                                         

                                                                                                                                   

BLISS                                                             

ECSTATIC                                                                                                     

ELATION                                                                                                      

JOY                                                                                        

PLEASURE                                                                                        

HAPPINESS                                                                          

CONTENT

            To incorporate an emotional tone into your writing, you simply determine the emotion that best suits your subject and action objective for your readers. Perform an internet search matching all related words to the emotion you will use in your writing. Acquire as many related words as possible. www.wordhippo.com is a perfect site for finding word variants, or other words similar to your emotion. By incorporating all of those words and variants into your writing piece, you can maintain a common emotional tone throughout. You must think strategically and not place a word in an area where it makes no sense. Clarity for the reader is extremely important. It simply must make sense. Combining the element of a powerful emotional tone within your writing will resonate through to your readers. Revise by reading your writing many times, each with a different reader psychological viewpoint. If written well, your readers should experience the emotion you intended from start to finish.

For more information about writing with emotional tone, creating messages, and making them readable and memorable

Join us at: https://www.facebook.com/groups/outstoryprwriting

Or Contact us: 

Outstory PR Group

We’re not only bringing greater awareness to well-known organization, but to unknown organizations, too!

Our focus is on Solving Problems, Changing Attitudes, Creating Understanding, and Influencing Behaviors.

Outstory PR Group solves business and public relations problems. We serve organizations of for-profit, non-profit, governmental authority, and well-known persons. We develop and manage creative problem-solving campaigns for businesses small and large, both nationally and globally.

Call Outstory PR Group Today: 704-904-0682

Website: http://outstoryprgorup.com

Shawn Stoffel

Shawn@outstoryprgroup.com

PR-Writing Doesn't Require any Unusual Talents

            Writing does not require any unusual talents. It is not something that can only be taught, instead, it must include a large degree of self-teaching.

            Reading for the sake of writing is an extraordinary way of increasing writing ability. Reading, while being alert to the unique techniques of professional writers is a perfect method for self-instruction.

            All writing secrets can be obtained through reading the works of other writers. Combining your unique and natural writing style, with that of what you can learn from other writers, is how the professional writer excels.

            Note how other writers have formulated their subject matter into the form they have chosen for their readers. Note how the style and tone they used captures the attention and behavior of their reader. In writing, it is essential to understand that reading is the true art and craft of better writing.

            The twenty-First Century reader is a hurried reader, and that fact has many consequences for the twenty-first-century writer. Readers today are simply overwhelmed with digital distractions and are likewise overwhelmed with reading matter. If they can find time to read at all. To size up this situation, it is essential to understand just how the twenty-first-century writer needs to view readers today.

            When viewing the contemporary reader today, it is wise to imagine the writing material you present being thrust upon a mother of three, who not only runs an entire household including every meal plan but also endures all of the grocery shopping, the PTA meetings and after school activities. Don't forget that she most likely holds a part-time or full-time job as well. All while maintaining relations between family, friends and social media networking. This situation, by all means, does not even come close to describing the truly complex day-to-day activity of twenty-first-century readers. Yet, it is a reality, and this information must always be in the minds of today’s twenty-first-century writers.

            Two of the most common literary broadcast forms used on the internet today are the article and feature story. The article can be presented in many variations on the web: from “how-to-do-it” articles, to interview articles, product reviews, arguments, and so forth. Articles known as “evergreens,’’ contain subject material of newsworthy notability, but they are relatively timeless pieces, meaning they can be published at just about any time, they are not as time sensitive as news releases, hence the term evergreen. They commonly go by the name of “feature stories.” The feature story is a valuable publicity tool and the ideal platform, for helping people understand how to select, buy, and use products and services. You can find many examples of feature stories on most internet news websites.

            Some important aspects to note about articles are that they essentially all produce two common effects no matter what variation you choose. Articles provide writers with the ability to present information, and they provide the powerful element of persuasion. Both effects are capable of providing extremely memorable results. Articles follow another common pattern as well. They consist of only two main types. The first type, the informatory article, contains useful, helpful or relevant information and details. The second type, the argumentative article, is meant to persuade someone to think the way you want them to; however, argumentative writers must take great care to appear absolutely fair and to not misrepresent opponent’s information. By far, the most common online type is the informatory article.

            When writing, It’s simply good manners to take whatever measures are needed to ensure that readers understand your points of reference without unnecessary trouble. This does not mean that you are restricted to a single standardized forms or layouts, like in academic essays. For best readability results you should always be capable of custom formatting rather than standardizing. Your points of reference along with your reader’s preferences will oftentimes dictate how you organize information in an article. But, creativity and surprise are always welcome elements, as long as they make sense to the reader.

            When preplanning for the informative article a few criteria will need to be established. Before writing anything meaningful and memorable, research and fact finding will be necessary. It is important to make note of as many main points as you can, this will provide credibility to your subject and encompass the body of your work. Once you have a good number of main points, it will be necessary to arrange them into the most readable order possible. You arrange the main points in a way that supports your main objective. Objectives should provide the reader with a clear and memorable impression of the subject. Readers should have no doubts from beginning to the end of what you’re trying to say.

            While preplanning it is also important to determine which tone or emotional sense your subject and message objective will require. An easy way to determine this is to imagine the emotion you will want your reader to feel when the last word is read. But, be sure that emotional tone matches well with the subject. The writing style is the essence of the material. It determines how a reader will interpret the information. Remember, human beings are emotional creatures. Emotions control every inch of our being.

            Most informative articles are at least 300 to 500 words and can be as large as you need them to be. The rules, if there are any, are defined by the gatekeeper’s who guard the entry control points. If you control the channel such as a blog, website, or other, it really doesn’t matter how short, long, or even what font size you use. Your reader’s thoughts are your only concern, the communication method is just the technique. But, be sure your audience will accept your style, this is the most important rule in writing. Rules related to writing are simply a control feature for those who need to feel in control. As-long-as your readers can interpret your writing style, you make the rules.

            Writers will spend a great deal of time "looking back." But, if preplanning had been performed adequately enough, and the writing resonates that planning, revising may interrupt what was thoughtfully written. Revising with caution is always a wise decision. Writing should be preceded by reflection and planning. The most impactful writing that occurs comes right after great reflection has hit upon a style that suits the writer, the subject, the audience, and the occasion. It is the emotional tone that transfers the right understanding, through the words.
            There's only one real rule when it comes to revising: exercising great awareness to readers taste. Be sure the reader experiences the emotions you intended for them, and be sure that the writing leaves the reader with the understanding that you intended.

            There are many things to check on, tighten up, and tune up when revising. Revising, as a reader and not as a writer, will be most beneficial. Rereading, with a different eye than when you wrote it is extremely important. Place yourself in as many different reader psychological variations as possible. Imagine your reader standing over your shoulder, he/she will ask many questions, be sure those questions can be answered well. Read, and read again to revise. But, read your work by imagining that you are as unique as every other reader who will read it.
            Reading aloud is not a recommended revising approach. Speaking and reading, both present two very different communication emotional tones. Don’t try and confuse the two. Your reader will be reading, not reading aloud. Be sure it reads well. The essence of meaning will be derived from the emotional tone used in your writing. Be sure that emotional tone is conveyed well throughout the writing.

            With your facts arranged, and your main points presented in the most meaningful and memorable orders best suited for your readers, you can now turn to utilizing the most appropriate and memorable emotional tone to convey your subject material. Never forget that you write to gain your reader’s thoughts, make those thoughts powerful, clear, and memorable. You are the rule maker. You determine how your audience will best receive your information and give them that.

For more information about PR-writing, creating messages, and making them readable and memorable 

Join us at:  https://www.facebook.com/groups/outstoryprwriting/

or Contact us: 

Outstory PR Group

We’re not only bringing greater awareness to well-known organization, but to unknown organizations, too!

Our focus is on Solving Problems, Changing Attitudes, Creating Understanding, and Influencing Behaviors.

Outstory PR Group solves business and public relations problems. We serve organizations of for-profit, non-profit, governmental authority, and well-known persons. We develop and manage creative problem-solving campaigns for businesses small and large, both nationally and globally.

Call Outstory PR Group Today: 704-904-0682

Website: http://outstoryprgorup.com

Shawn Stoffel

Shawn@outstoryprgroup.com