To
answer this question we must first consider who our audience will be.
Audiences are so very different. You could be writing to a single person you already know
very well, or you may be writing to a mass of people all of which are total
strangers to you, and even then, those individuals of that audience will be uniquely
different from each other as well.
No matter who your intended audience
may be, your opening message should interest the reader thoroughly enough to
prepare his/her mind for what’s going to follow, but not give away the entire show.
Effective writing begins with action and dialogue, clarity and transparency,
then continues on until the reader is firmly hooked, but gently cuts back to interpretive
information: the bringing forward of background, atmosphere, and characterization.
Effective
messages must have a beginning, middle, and end. Writers call this the rule of
unity: This includes simple social media messages and other writings. It doesn’t
make sense to present a beginning without an end. The ending, if written well, should
echo the main theme, just as a good opening should sound-off importances in advance. First, we tell them what
we’re going to tell them; then, we tell them; then, we tell them what we told
them.
There’s
hardly anything more important than your reader. The more you know about the
kind of person you are writing for, the better you’ll write. For instance: Young
people like romance, adventure, and daydreams, and also happy endings. Older
people like drama, the practical and down-to-earth stuff.
Don’t just write what your readers want to hear, study your
audience and then write what you want to say to them in the form that is most
likely to appeal to them. By all means,
surprise them with something new. We live in an information age where people
seek new and important information that’s personal to them.
When
writing for the internet, it is important to understand that most social media
networking sites have common readability levels. People have readability
levels. Those readability levels can be significantly different from one social
media site to the next, and also from one person to the next. Understanding what
readability level your target reader prefers, and better yet, determining the
readability level of the channel you are using will greatly improve acceptability
of your writing.
Consider
for a moment that the written language is not as simple as you think. People
don’t just automatically interpret word meanings one after the other. Instead,
the reader’s eyes tend to move along the lines of text in rhythmic jumps. After
each consecutive jump, they rest their eyes for a short time on one or more
very specific words and then move on. This process is repeated throughout the entire
reading process. The reader’s eyes are continually jumping over simple words.
Words that they already understand quite well, but then jump back again to land
on words that may create reading stumble or requires further explanation.
Understanding
the fundamentals of how people read, really is key to developing your best
writing. In-fact, all of those skipped
over simple words are actually where your reader determines the right meaning
of the message. To apply words to your message that you think are crafty, yet
requires the reader to jump back and re-evaluate, can actually take away from
your reader’s ability to easily and comfortably develop meaning.
To
make your messages readable, don’t use strange words that have difficult
spellings, or are unfamiliar to them.
What
everyone is looking for in today’s digital age, is that one big influential
message that can represent their product/service in such a way that brings with
it widespread attention and success. It is the holy grail of business
marketing, of product/service marketing and of ultimate success or failure. It
is through the use of words where the power of influence occurs. An emotional
power so strong, yet, so very basic and instinctual, that success in today’s
digital age is determined by it.
Understanding
the fundamentals of how people read, really is key to developing your best
writing.
For more information about writing for the internet, creating
messages, and making them readable and memorable
Contact:
Outstory PR Group
We’re not only bringing greater awareness to well-known
organization, but to unknown organizations, too!
Our focus is on Solving Problems, Changing Attitudes,
Creating Understanding, and Influencing Behaviors.
Outstory PR Group solves business and public relations
problems. We serve organizations of for-profit, non-profit, governmental
authority, and well-known persons. We develop and manage creative
problem-solving campaigns for businesses small and large, both nationally and
globally.
Call Outstory PR Group Today: 704-904-0682
Website: http://outstoryprgorup.com
Shawn Stoffel
Shawn@outstoryprgroup.com
No comments:
Post a Comment