Within every human communication lives a mysterious element so powerful and unique
that it is considered one of the greatest misunderstood human phenomena. This
mysterious phenomenon has remained constant throughout the ages. It is a
natural, yet instinctive circumstance that drives human behavior and influences
everything we do. It is the force that’s responsible for our every action. It
is through the use of emotions where our natural and instinctive state of mind
is distinguished. Emotions set our reasoning and understanding for what goes on
around us. Emotions are our inner guide that whispers in our ears and guides us
through life.
Imagine communication without
emotions, how dull that would be. Each of us is
capable of only three working vocabularies: a speaking, a writing, and a
reading vocabulary. Each has its own unique storage capacity. Our vocabularies
are simply created and enlarged through personal experience. Yet, our writing
and reading vocabularies far exceed that of our speaking vocabularies. And by
far, our reading vocabulary exceed them all.
If we consider emotions while
speaking and listening, we can determine that emotions can become very
confusing to understand. We transmit micro-bursts of many variations of
emotions through our ever word when
spoken. We also hear emotions differently than what was meant when spoken.
Great confusion can arise through interpreting emotions through the spoken
vocabulary. Yet, in reading and writing, emotions can be masterfully controlled
so as to maintain the exact sense and tone we wish our readers to understand.
This is the power that writers have over the thoughts of their readers.
In the end, your reader’s thoughts
are your only real concern; the communication method used is just the
technique. It is the emotional tone of the writing that transfers the right
understanding, through the words. The words are the technique, and the emotional
tone is where the reader’s thoughts will be brought forward. It is here within
those thoughts where clarity, transparency, memorability and action occur.
What are the secrets for creating
writing of perfect style, tone, and
emotional appeal? Well, it’s not exactly
a secret, but more about being aware of a
planned emphasis on achieving the desired thoughts from readers.
Meaningful and memorable writing
that requires action will always require a plan. It is here within that plan
where the essence of the writing can come to life. Let’s imagine we need to
achieve a certain action from our readers based upon our writing. This writing
can be a simple article or advertorial which in the end requires the reader to
take action, to purchase, or to understand our products/services better. What
emotion should your reader feel about that product or information after they
have read what you have to say? Can that emotion support the subject material
you will present? You can’t have a glowing/joyful emotion in your writing when
you are describing a product such as a tornado shelter. That just wouldn’t make
much sense, unless you could spin the story into a safety from danger story.
The emotion must match the material, and the reader must clearly be able to
relate that emotion with what you are saying.
From start to finish, it is best to
stay on tone using a single emotion with its variants. Changing up emotions within
the writing is better left for fiction books, not publicity or public relations
works. Keeping a single emotion running throughout the piece can easily be
understood by the reader. Using many variants of an emotion is absolutely necessary.
It can’t all be just about joy. There exist many variants to the emotion
of joy. Emotions do not start and end at joy. A
stimulus sets the stage for a
progression of micro-emotions leading up to joy, surpassing, and then back down
again. Let’s take a look at the emotions.
Here is a
list of the 7-main emotions:
Each list
consists of emotional variants from extreme to least. The main emotions are
found centered (bold) within each group. Each emotion variant can also have micro
variants of their own. The stimulus starts the upward action from least to most
extreme.
RAGE
FURY
OUTRAGED
ANGER
IRRITATED
AGITATED
ANNOYANCE
EMESIS
RETCH
REPULSE
DISGUST
DISAPPROVAL
SHOCK
UNCOMFORTABLE
TERROR
HORROR
PAIN
FEAR
ANXIETY
APPREHENSION
SHOCK
AGHAST
PERPLEXED
ASTOUND
SURPRISE
SHOCK
STARTLED
CONFUSION
MISERY
GRIEF
DISTRESS
SADNESS
WORRY
INCOMPREHENSIBLE
DISPLEASURE
MALICIOUS
SNEER
REJECTION
CONTEMPT
JUDGEMENT
INVALIDATION
DISSOLUTION
BLISS
ECSTATIC
ELATION
JOY
PLEASURE
HAPPINESS
CONTENT
To incorporate an emotional tone
into your writing, you simply determine the emotion that best suits your
subject and action objective for your readers. Perform an internet search
matching all related words to the emotion you will use in your writing. Acquire
as many related words as possible. www.wordhippo.com
is a perfect site for finding word variants, or other words similar to your
emotion. By incorporating all of those words and variants into your writing
piece, you can maintain a common emotional tone throughout. You must think
strategically and not place a word in an area
where it makes no sense. Clarity for the reader is extremely important. It
simply must make sense. Combining the element of a powerful emotional tone
within your writing will resonate through to your readers. Revise by reading
your writing many times, each with a different reader psychological viewpoint.
If written well, your readers should experience the emotion you intended from
start to finish.
For more information about writing with emotional tone,
creating messages, and making them readable and memorable
Join us at: https://www.facebook.com/groups/outstoryprwriting
Or Contact us:
Outstory PR Group
We’re not only bringing greater awareness to well-known
organization, but to unknown organizations, too!
Our focus is on Solving Problems, Changing Attitudes,
Creating Understanding, and Influencing Behaviors.
Outstory PR Group solves business and public relations
problems. We serve organizations of for-profit, non-profit, governmental
authority, and well-known persons. We develop and manage creative
problem-solving campaigns for businesses small and large, both nationally and
globally.
Call Outstory PR Group Today: 704-904-0682
Website: http://outstoryprgorup.com
Shawn Stoffel
Shawn@outstoryprgroup.com
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