I know you have heard the old saying
about “who you know” is supposed to make the difference, right? Well, not so
fast, that really isn’t true in business at all, is it? Instead, it is not who
you know, but realistically, it is those who know you, who will make the biggest
difference. In fact, you may know
one-hundred of the most influential people on this planet, but if those
one-hundred people are not mentioning you or your business, then what benefit
are you getting? In turn, you may also know one-hundred customers from prior
business dealings, but because you didn’t create a memorable experience for
them, what benefit can you possibly gain from that? How about your relationship
with your ten employees, they simply get a paycheck
for performing their work and then they go home. Will they be spreading good
thoughts about you or your company? The theme here is people. It is people and
the relationships with people that matters, it creates awareness, and ultimately
creates success.
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| What can be more important than feeling important? |
It is not hard to see that when
people know who you are for your positive actions, it develops into benefits and
awareness of great success. Knowing the right people in business also creates
that success. The right people are your customers; your non-customers; your employees;
your suppliers; and everyone else that they all know as well. I am not talking
about just knowing their names, that is nice
and helpful, but you can go much deeper than that. In business, and before
anything else, you must first determine what element will be the most important
aspect for the success of your business existence. If you think it is your
innovation, your product, your services, then you are dead wrong. Everyone in
business has something to sell, there will always be some sort of product, or
service available. Instead, it’s those people who assemble your products, sell
your services, deliver your supplies and those
who purchase or hear about your product/service that makes the biggest difference. It’s the people who talk, who listen,
and who create the positive or negative perceptions of your company, and who
ultimately determines whether or not you succeed or fail. You could have the
best products/services in the world, but how will you ever benefit from that, especially
if they do not have that same perception as well? Awareness and success start in-house, your employees, your staff,
your current customers. If they have nothing good to say, why should anyone
else?
Understanding one very important
aspects of what makes people tick can be the
key for you in creating a positive awareness domino effect for your business. People
talk, people listen, and it is through people that word is spread to all
corners of the planet. The one thing that all people have in common is that they all want to feel important. Do your
employees feel important, what about your suppliers, or your customers? Your
company could literally have twenty competitors within the same building as your
business, but, if you had the best relationships, and you created ideal importance,
you would be the chosen top-dog.
Making people feel important can
come from many things. The sheer feeling, of wanting to feel important, drives
the actions of a person into doing everything in their power to realize it.
That means wearing the latest styles, driving the best of vehicles, and eating the
trendiest of foods. Whatever the product/service may be, it must incorporate
the need for a person to feel important. People do not want to be sold, they
want to be in control, and there it is again
the importance thing. Yes, make it important to them, why should they care for
anything less than their own feeling of importance? Simply just advertising that
you have a product or service to sell, doesn’t create the feeling of importance,
where’s the desire in that? Mailing your employee a paycheck after a week’s
worth of work does not give them the feeling of importance. Your supplier unloading
your materials on your dock certainly will not make him/her feel important. You
must engage your people with what they need. The core basics of what drives us
to want to say something positive about you and your company. Do you even know
what your employee’s points of views are? What about your customers or suppliers? What are they thinking,
what are their perceptions? You must engage in the most direct and thoughtful of
manners. Be interested in what everyone has to say, know them, understand them.
You will gain more in 2 weeks by becoming interested in what other people think,
rather than spending 2 years trying to get other people interested in you.
Build those relationships, and do it with sincerity, with honesty, and always with
importance. Simple things like appreciation and encouragement go a long way,
and it spreads just as fast.
Businesses are chock- full of people
who are self-seeking, and who focus solely on product/service sales. That’s
fine and dandy for them because that is
what makes them feel important. But, it is through the rare individuals who can
unselfishly serve the needs of others who create real opportunities, the positive
awareness, and the great success stories. People will talk, they will listen,
and they will flock to those who support their need for feeling important. Make
them feel important and watch how fast the awareness of your company, products
and services soar.
We
study the facts-of-life, and our primary study is of the public mind. We
provide crucial interpretation of the public to our clients and we illuminate
our client’s every desire to the public.
For
more information or to develop your personal public relations campaign plans:
Contact:
Outstory
Public Relations Group
A
Modern Public Relations Agency
Solving
Problems, Changing Attitudes, and Creating Understanding
Outstory
PR Group solves business and public relations problems. We serve organizations
of for-profit, non-profit, governmental authority, and well-known persons. We
develop and manage creative problem-solving campaigns for businesses small and
large, both nationally and globally.
Call
Outstory PR Group Today: 704-904-0682
Website:
http://outstoryprgorup.com
Shawn
Stoffel
Shawn@outstoryprgroup.com
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