What everyone is looking for in
today’s digital age, is that one big influential message that can represent
their product/service in such a way to bring with it widespread attention and
success. It is the holy grail of business
marketing, of product/service marketing and of ultimate success or failure. It
is through the use of words where the power of influence occurs. An emotional
power so strong, yet, so very basic, and instinctual, that success in today’s
digital age is determined by it.
 |
| Club Not Necessary |
Before the advent of language, or of
the written word, success was probably limited to the use of a good sturdy club.
But, although the club was probably no doubt a very powerful influential
method, we must set that thought aside, and for obvious reasons, we must think
more towards the use of modern methods today. The most influential method in
today’s modern age is the time tested use
of language. And more precisely, the use of strategically planned words crafted
into messages which carry with it the
emotional power to influence others. Now, before we move too far ahead of
ourselves, let’s clarify a few things about that. Some folks will be throwing
up their arms in protest, and saying that influencing others is an unethical
practice. But, not only is the influential practice not considered an unethical
practice, it is a totally natural process that humans have practiced for
thousands of years. Persuasion is a natural human process and there is nothing
wrong with it, so long as you allow others the opportunity to disagree. Influencing
others is not the same as using a good club. We always allow for disagreements,
we even go as far as to encourage them, so that we can learn from them, and to continue
improving on our own influential methods.
In order to create the perfect
influential message, we must first understand
a few basic human appeals. The human appeal,
in this sense, simply means to have the basic attraction and interest for
something. People’s motives go much deeper than the basic appeals presented
below, but, every message needs to at least begin to satisfy these basic
appeals first. To create an appeal for whatever your desire is to promote,
sell, market or advertise, you must be aware of these basic human appeals. Attraction
to anything always involves the basic need to appeal to an individual’s
personal preservation, to their passions and intrigue, and to their financial
security. Include those basic appeals in every message you create, and you will
learn that it doesn’t take very much persuasion to influence others toward your
desires.
If we include just a few more basic
techniques into our message planning, we can further enhance our messages for
optimal influence. For example, people develop instant judgments and opinions from
reading the very first sentence of your message. That very first sentence must
be the most important combination of words you have ever crafted in your life.
It must be strong, yet so very basic and instinctual that it captures every
basic appeal. The spellings must be correct, the grammar must not be tricky or
confusing, and everything that follows that first sentence must be secondary
and minute in comparison. Combine into that first sentence the words that would
represent the most attractive aspect of your product/service for the absolute
desires of your audience, and you have your influential appeal. I know, it
sounds like a lot of information to fit into one little sentence, and you’re
right, that is why people in the message crafting business make the big bucks. Oh,
and did I mention that your first sentence should be less than ten words in
length? Yup, that’s right, ten words. You do not need to use words that require
a dictionary to determine the meanings, instead, do your homework. Perform a research
analysis on the readability level of your audience within whatever particular
channel you wish to place your message in. A hint, most social media networks sites
are averaging within the 4th to 5th-grade
reading levels.
Outstory PR Group can perform all of
your readability level analysis for you. We love a challenge; do you have a
message that you want to be crafted? We
can develop any message with your deepest desires included. Our messages sell,
they appeal, and they have the emotional power that gets results.
By no
means were we able to cover every aspect of this highly technical subject of
message crafting within this short writing. But, adapting to those basic
appeals will create better results for your messages had you not used them at
all. They are as necessary as we need food to survive. And remember this,
everyone has a product/service to offer, yet, not everyone can create the
attraction, the appeal, and the influence for
success.
For
more information or to develop your personal public relations campaign plans:
Contact:
Outstory
Public Relations Group
A
Modern Public Relations Agency
Solving
Problems, Changing Attitudes, and Creating Understanding
Outstory
PR Group solves business and public relations problems. We serve organizations
of for-profit, non-profit, governmental authority, and well-known persons. We
develop and manage creative problem-solving campaigns for businesses small and
large, both nationally and globally.
Call
Outstory PR Group Today: 704-904-0682
Website:
http://outstoryprgorup.com
Shawn
Stoffel
Shawn@outstoryprgroup.com
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